More than
just a brand
We exist at the intersection of conscious design and bold self-expression — built by people who believe that what you wear should say something worth saying.
Born from a restless creative spirit
It started with a sketchbook, a garage, and an obsession with getting things right. Two founders, one shared vision: fashion that refuses to compromise between aesthetics and ethics.
Today we work with artisans across three continents, each piece a small protest against the throwaway culture that's dominated retail for decades. We're not perfect — but we're relentlessly trying to be better.
Read Our Full Storyworldwide
Principles, not policies
Every decision we make — from materials to manufacturing — flows from a set of values we refuse to negotiate on.
Sustainability First
Recycled fibres, plant-based dyes, closed-loop packaging. We measure our success by how little we leave behind.
01Radical Transparency
You'll find the full cost breakdown of every product on its page. No smoke, no mirrors — just honest numbers.
02Community Over Clout
We don't chase trends or influencer counts. We invest in the people who believe in us and in each other.
03Handcrafted with intent
Every piece is produced in small batches by independent artisans who are paid fairly and work in safe conditions — always.
We visit every partner studio before we sign, and audit annually. Our customers deserve to know exactly who made their clothes.
Natural fibres, real choices
We work exclusively with GOTS-certified organic cotton, Tencel from sustainably managed forests, and post-consumer recycled polyester.
No greenwashing, no vague claims. Every fabric choice is documented in our full transparency report.
Profit with a purpose
1% of every sale goes directly to reforestation projects in regions where our cotton is grown — closing the loop between what we take and what we return.
We also partner with local schools near our production hubs to fund vocational training for the next generation of artisans.
Meet the team
A small, fiercely passionate crew spread across four cities, all sharing one obsession: making things the right way.
'The clothes we wear are a quiet language — and we believe everyone deserves words worth speaking.'
How we got here
The Garage Years
Founded in a rented garage in Torrance, California with $4,000 and a lot of conviction. First 50 T-shirts sold out in a weekend.
Going Global
Opened our first international stockists in Berlin and Tokyo. Our aesthetic found an audience that surprised even us.
The Sustainability Pivot
Committed to 100% sustainable materials by 2020. This cost us some wholesale accounts — and earned us far more loyal customers.
Target Achieved
Became the first independent label in our category to achieve B Corp certification and full materials transparency.
Still Restless
48,000+ customers across 12 countries. Same obsession, bigger canvas. The best work is still ahead of us.